Content Über Alles
The Internet makes it possible for people to find your company’s website based on their motivation, not yours. They’re visiting your website to get information — not for Flash animations or to learn new navigation systems. Yet I consistently find corporate websites with elaborate graphics matched with cut-and-paste “canned” text.
At the height of the dot.com boom I saw $50,000 websites being made with no budget allowances for writing. Yet reading is precisely what nearly all of web visitors want to do!
To date, I’ve seen only a small percentage of corporate websites that are built in a way that accounts for the physical constraints and pace of reading web pages at screen resolution. Funny thing though — nearly all of our internet activity is spent reading….
Wouldn’t it be better if corporations inverted the typical website budget and spent most of their money on the writers instead of the geeks?