Allied Builders Redesign Goes Live
I am proud of this one. It is done the way it should be — nothing more, nothing less. It is a nearly perfect model for other small- to medium-sized, mature business-to-business companies that sell larger projects (i.e. not widgets). Its purpose is to enhance Allied Builders’ credibility and to provide potential clients with easy access to important contact and qualification information.
This redesigned site is easy to find and navigate. It performs well in search engines. It’s easy to maintain, update, and modify. It looks professional instead of gaudy. It’s accessible to people with small screens, alternative devices, and disabilities. Its code is lean and it validates properly. The photos are crisp and the colors stand out. And it works properly with every modern web browser and computer platform (and it will continue to do so for years to come.)
In other words, it follows my web design philosophy.
I didn’t just redo their website. I found new potential clients and opportunities through my connections and networking. I also created a response package of print materials and wrote their long-term marketing plan. I wrestled their corporate identity into submission and made every element more consistent and professional looking. Plus I wrote the copy, made the photos, and designed the website’s architecture and pages. Michael Barrish helped me with the set-up and coding (thanks!) while I did the final production work and testing.
Everything cost less than you might think.
Enough bragging. How about giving me a crack at your next marketing project?
