Allied Builders Design
top: Pocket folder produced using two hits of metallic silver, overprinted with black and grey.
bottom: Sell sheet produced on digital press, with panoramic photo composited from two wide angle images.
Sometimes a client’s marketing needs are so obvious and urgent that I simply start right in. Allied Builders needed a printed brochure for their presentations. I convinced them that they would be better served with a pocket folder and a series of “sell sheets” demonstrating their expertise in specific types of projects. By printing these sell sheets on a digital press, using a consistent design template, it is cost effective to update Allied’s inventory of sheets as new projects are built. This way, Allied will always have an up to date presentation.
The pocket folder is especially nice because it was printed using a unique combination of metallic inks, with a halftoned photographic image printed over the metallic. This creates a shimmering effect that people find intriguing. The folder also does double duty, being used to deliver quotes and other important documents.
I also developed a new tagline to go with Allied’s existing logo, “from the ground up”. Indeed.