Design, Not Decoration
June 22, 2005
Good design considers every aspect between the user and the item. But more often than not, “design” has become a superficial facade added at the end of a development cycle.
Most designers, by themselves, can do little more than reorganize and decorate the material they’re given to work with. To truly design something means having control over the content as well. In the realm of print and internet work, a true designer needs to be able to write and edit copy, make new photos, and write good code.
Most so-called “designers” should rightly be called decorators. Unless you give designers the ability to create and edit content, they aren’t doing design.
